Thursday, October 26, 2006

Los Angeles Times seeks reinvention in the Manhattan Project

The Los Angeles Times' battle continues to unfold, as the newspaper decided to launch a project to investigate ways to "reinvent" the paper for the future. Daniel B. Wood of The Christian Science Monitor in his article titled "L. A. Times epic battle to retain glory--and profits" describes the project and the struggle that the Los Angeles Times and other newspapers have experienced as readership continues to decline.
"What is going on with the L.A. Times is going on in newspapers everywhere," says Tom Petner, a journalism professor at Temple University in Philadelphia.
What is going on at the Los Angeles Times is obviously not an isolated incident. Newspapers across the United States are seeing declining readership, ads, and revenue. I applaud the Los Angeles Times for their initiative in their investigation and I'm anxious to see what they come up with. The reinvention project, named The Manhattan Project, will be carried out by none other than select staff members of the paper .
Tom Rosenstiel, director of the Project for Excellence in Journalism, brings up a very good point in the article.
"One of the struggles within the organization is the question of whether newspapers are a dying industry in print or an emerging industry online. If they are a dying industry, then the cutbacks make sense. But if they are emerging elsewhere in new forms, [the cuts] may seem irrational."
I know that my generation may be responsible for the "dying" print publication, but we are still getting our news from the television or the internet (or at least I am!) It does seem to me that although print may be dying, the internet news forum seems to be booming. Now if only there was a way to harness more profit from online news!


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